My website is getting an overhaul. I’ve bookmarked the following articles to help me out. See these resources:
On being concise from the Yahoo Style Guide: Get to the Point
On highlighting keywords and phrases from Open Forum: 7 Website Improvements That Will Increase Sales Now
On being user-centered from A List Apart: A Checklist for Content Work
On preventing choice paralysis from Smashing Magazine: Design to Sell: 8 Useful Tips to Help Your Website Convert
How can your website be improved?